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Sacheu Beauty’s viral lip stain, which peels off to reveal a lasting tint with staying power of up to 12 hours, is taking TikTok by storm.
August 2, 2025
By: Lianna Albrizio
Associate Editor
As K-Beauty continues to boom in popularity, it’s staking its claim in the US. According to Spate’s Popularity Index, two of the top-growing makeup brands on US search are Sacheu Beauty and Fwee. Sacheu Beauty Lip Liner Stay-N, $14. Sacheu Beauty has been taking TikTok by storm, racking up 7.7K average monthly searches on Google and 63.6 million average weekly views on TikTok. The brand has grown by +259.6% compared to last year, and across platforms. On search, it’s up by +282.2%, and o...
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